Facebook marketing is very easy and exposes you to millions of people all over the world. Don’t blow Facebook off; instead, take advantage of the marketing opportunities it can give you. Keep reading for some great Facebook marketing information.
When you publish something on your website or other social media accounts, link to it from your Facebook page. Even your blog should link to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Consider Facebook as one way to share information. It isn’t just informal chit-chat, it can be a large content format. Think of it as such. Create great content and share interesting information. You will discover that Facebook has the ability to draw lots of traffic.
Use custom tabs to make your Facebook page more efficient. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, if you have a store, you can create a tab just for that.
Hold a giveaway promotion to get more followers. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. The cost is low and the returns are high.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, put your money into Facebook ads.
Your posts should include valuable content. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Be sure you give your business some personality. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Show off a bit, but stay professional.
Look for opportunities in leadership. Facebook offers a great place to become a leader within your niche. Answer questions at every opportunity, and comment on relevant pages. This will expose your brand to a lot of new people.
Run competitions and/or contests for getting the most likes on your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This will also increase your traffic, resulting in many more sales.
Take time to interact with your Facebook followers. Strike up a chat with your followers. Either begin talking to them or ask them questions. Once you get a conversation going, join in. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.
Learn all you can about Facebook and figure out how things work on it. The more knowledgeable you are, the easier you will find it to use different features. Use the help center found on Facebook to find out many things others don’t know. It will provide you with a competitive advantage that will help your business.
You may find it necessary to hire someone to manage your Facebook campaign. You need to stay vigilant about posting in order to succeed. For many marketers, providing daily updates is too much of a challenge. The cost of hiring someone is often offset by your own time savings.
As with any other marketing campaign, in Facebook marketing, it is essential to know your target audience. If you’re not giving your audience information that interests them, even your best efforts will be wasted.
Don’t talk about things that don’t relate to your business. If you are a realtor, try posting some current news topics about that. It would not be relevant to post about your cat’s latest misadventures, though. Customers would likely tune out.
Keep a careful eye on your Facebook marketing for people who attempt to sabotage your efforts. Make sure to stay as positive as possible, as a few simple words can alter someones perception of you. To make sure you are protected, stay vigilant about the things that are posted on your page, and be certain to get rid of negative content at the first opportunity.
Learn about any new Facebook features. You need to know whether your subscribers are going to use those features so you can keep your campaign fresh. You don’t have to implement everything, though; figure out what works for you and your target market.
Never look at a contest on Facebook as a tactic to increase your fan base; look at it as a tactic to build your following among your current fans. You want to engage with potential long-term customers, not just people interested in your contest. They are fixated on winning the contest. You should approach it as rewarding loyalty instead.
When your customers and fans feel personally connected with your business, you gain their trust. This is true of all types of marketing. You can actually tell everyone what you did over the weekend. After developing a personal connection, talk about your products.
Create short, but interesting Facebook posts. Always include a well composed picture that compliments your post. If you do the picture right, it will quickly communicate more about your business than regular updates will. You want a clean page that is easy to read. Always be sure you “like” the comments if your followers make them.
Show your appreciation for those loyal to your company. Post something funny to their profile like a fun poem, or when it’s their birthday tell them happy birthday. Or go with a more traditional method, like offering coupons to long-term subscribers.
Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. Don’t discount how much this social media site can enhance your business. The tips included here will help you be successful.