Have you added your business to Facebook yet? There are tons of clients that go through Facebook on a daily basis. If your business is on Facebook, there are several potential pitfalls you should be aware of, in order to guarantee that you’re effectively engaging your audience. Keep reading to learn how to come up with a successful Facebook marketing campaign.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Prizes will open the eyes of potential customers out there. Be sure that you come through in awarding your prize, or no one will trust you again.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). This is particularly important if the comment that has been left for you is negative.
Does your page stand out from the competition? You should add pictures and colors to attract attention. Facebook users tend to be drawn to these kinds of pages over plain pages.
Try developing a group rather than a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. This will also give you the ability to inform your subscribers of updates.
In return for a “Like”, provide an exclusive reward. People pay attention to a page with a high number of likes. Consider offering people something free and exclusive if they like your page. It could be a sweepstakes of some kind or a free sample. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Make valuable posts. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid becoming overbearing when you are marketing your products.
Seek out leadership opportunities on Facebook. You can do much on Facebook to become a leader in a niche. Also look for certain avenues you can use to market your product. That not only shows you’re the best, but introduces you to new customers.
Work hard to keep your Facebook fans informed. Regularly update your page, at least once a day. Keep your content fresh and filled with relevant information your customers would want to read.
Don’t turn off the guest commenting function on Facebook. This is not the best way to moderate content, and will only drive away fans.
Attract extra likes to your Facebook page by running a special promotion or contest. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This will also increase your traffic, resulting in many more sales.
Your Facebook design should be a little similar to your main website. As an example, if you have a website that is themed in purples, make sure these colors are translated over to Facebook too. It will help people relate your page to your brand. Making it different can confuse loyal customers.
Participate in conversations that develop on the Facebook page. Strike up a chat with your followers. Ask a question or create a poll; this will get people talking. Once you get a conversation going, join in. When you take part, the fans will feel more connected to you and develop a sense of trust.
Ask your followers to share your page with friends. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. This will provide them incentive to do something that helps your company.
Facebook matchmaking can help increase your profits in the long run. You can often connect two people through Facebook. Don’t skip the opportunity. Help make it happen! They will tell others their story, providing word of mouth advertising. That’s Facebook promotion at its best.
Always respond to any negative feedback and comments. If you don’t respond, people will conclude that you only want sycophants to be your followers. If you take care of them quickly, you will be admired.
It isn’t easy to determine the tone of a post when someone other than the original author is reading it. If you are using messages that look generic your recipients will think it is spam.
You need to know who your target is when you use Facebook, just as with every other marketing technique. If you post irrelevant content that does not interest your key market, your sales are unlikely to increase.
Some people may try to “sabotage” what you are doing on Facebook. You will have enemies as well as fans but it is easy for the haters to impact on your Facebook page with a few choice words. In order to protect yourself, monitor what is posted on your Facebook page and take off negative remarks as immediately as you can.
Incorporate a plug-in for Facebook on your page. You can get a code to add this plug-in, but some websites have a way to easily add it. This plugin generally shows your subscribers, your latest updates or provides a link that takes visitors to your page.
Stay in the know when it comes to the new features that Facebook is making available. If your subscribers are likely to start using the new features as they become available, it is important to keep your campaign up to date. Never hesitate to try new features prior to measuring your subscribers’ interest in them.
When you are setting up a Facebook profile, think about how you want to be seen by search engine spiders. Target your Facebook profit to the same keywords as your website and use your Facebook profit for link building. If you target the correct keyword, your Facebook profile will eventually rank highly for that keyword.
If you have not yet set up shop on Facebook, hopefully now you will. This article should have provided you with much of what you need to start, so stop making excuses. Even if you’re already using Facebook, you can improve things. Use what you’ve learned here to guide you along the way.