Do you know much about marketing online? How much of that knowledge applies when it comes to Facebook? Maybe you’ve come from the print or broadcast advertising world and don’t know much about online marketing methods. No matter how much you know, the following advice can help you out.
Make sure you talk to your fans regularly in order to find out what they want from your business. Make sure you notice when people make posts on your page. There are a lot of popular businesses that get marketing tips from their fans. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Organize some sort of giveaway to gain attention on your Facebook page. You can boost your costumers and fans by offering something that they’d love to get. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Don’t let your Facebook page become overrun with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
You could create a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Answer any questions and respond to comments on Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Put a link up to your website should you have something on there that is relevant.
Know when to post about your business outside of your own Facebook page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. But, be sure it is positive attention. If you have something good to say you can post on other pages. Avoid spamming at all costs.
Select your updates carefully. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates ought to be entertaining, helpful and educational. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
In exchange for a “like”, give your visitor a reward. Likes can draw new attention to your page. Make it worthwhile to like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. People are more likely to respond to your requests if you give them an incentive that is worth their time.
When a follower asks you a question on your wall or makes a comment, always respond. This will show that you care about what they have to say. You would not ignore phone calls, so why would you ignore Facebook posts?
Either create or join a group that suits your business. This allows you and your customers a place to chat and learn. Here, you can inform your customers of any special deals you have going on. This will help develop a good relationship with potential clientele.
Only post updates that are pertinent to your area of business. Make sure you are talking about things that interest your customers. If you need to discuss controversial subjects, save it for your personal page.
Be sure people are able to share content with you and other people via your Facebook page. If your page includes relevant information, your followers will likely share it. Interaction between equal users is really what Facebook is all about. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Make sure you have a good personality with your posts. When people see posts that are boring or stale, they will think that your products are also stale and boring. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Always understand what your Facebook page is for. Don’t just use a Facebook page because everyone else is doing it. Do you want to speak with your customers? Is it because they need to communicate with you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. A discount on your products or a valuable item is a good prize to offer to the winner. Contests are a great way to attract new followers and win new customers for your products and services.
You want your facebook page to look similar to your webpage. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. This will quickly aid in brand recognition. If it is different, you may puzzle your customers.
Contests can be created on your company’s Facebook page if you want to get more people to pay attention to your profile. For instance, you can ask your followers to post pictures of themselves utilizing your product. Pick a winner and give them a prize of real value.
This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. Of course, this only works if these tips are implemented. Begin to plan a campaign now, and put these tips to good use.