Is Facebook Marketing Going To Enhance Your Business?
You have probably seen the Facebook pages of many established companies. Have you ever thought about how you can take advantage of this social media tool to improve your business? The following article will offer some tips and advice on how you can establish a solid and powerful presence on Facebook.
Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you’re marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.
Facebook Offers can help you get the word out about a giveaway. Once the offer is ready, change it on your wall so it shows as a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Have fun with your Facebook marketing. This seems like an odd tip, but really it’s very important. A lot of people approach Facebook marketing as a serious job. It is, but your tone can’t be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won’t get much traction.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
Facebook is constantly changing things up, which is why it is so important for you to check out your data every now and then. Because of new algorithms, your posts may not be seen by everyone who likes your page. By keeping one eye on your data, you can figure out which posts reach the most people, and then you can tailor your content around that.
Realize what does not work when it comes to marketing with Facebook. Learn from others’ mistakes and successes. People like to find the best practices, however they hardly look at the worst ones. Do yourself a favor and learn what NOT to do too.
Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don’t be afraid to tweet it a few times over the course of the week to help the content gain some traction.
Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can. Adding a video to your post is quite easy with Facebook’s current format as well, so there really is no reason not to give it a try.
Sharing events online can be hugely successful. One example would be to create buzz with your followers by sharing an event about a trade show you are attending. Use Facebook’s power to connect with your customers.
Keep your status updates interesting. You want the status to interest people enough to check out your page and become a fan. If you post dull status updates, people may overlook them, or even delete your account from their page. Try using questions to pique the interest of the readers.
Do not overspend on ads. Some businesses do well paying for ads that are placed on Facebook while others do not see any return from it at all. Run a few test ads before spending a lot of money on a full ad campaign. Pay attention to learn what works well for your niche and what doesn’t.
Always respond to posts made to your Facebook page. When somebody takes the time to comment or ask a question, you owe it to them to answer promptly. Also, remember that everyone else will see that you didn’t address the comment and may think you don’t respond to customer’s needs as you should!
Get on other pages on Facebook as well. The point is to make it known that you exist. For example, like other people’s statuses, pictures, and, from time to time, comment on them as well. Make it clear that you have more than a self interested use for Facebook, or at least create the illusion that you do.
Facebook is one of the best ways to market your company and products. You can play on the same playing field as the big marketers, if you know the right approach. Remember the advice from this article, and start to plan out your Facebook strategy. If you execute it well, you will see a marked improvement in your business.