It is quite likely that your relatives are on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. With that said, do you know if your customers are using Facebook? If you answered yes, you may find Facebook marketing to be a wonderful asset. Keep reading to learn how to be successful with Facebook marketing.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Reward them with prizes and incentives if they like your page. Always award the prize though; you don’t want to be viewed as dishonest.
Learn how to build a fan base. Not too much investment should be put into any promotions until you have thousands of fans. If you have that may fans, you can see some real success.
Make sure to give someone incentive if they “like” your page. You can glean a lot of attention through Facebook likes. You may want to offer a free giveaway to those who like your page. You could give it out to everyone or just have one winner. If someone sees a chance to get something of value, they will be more likely to click that button.
Never share updates that don’t relate to your field. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. If you need to discuss controversial subjects, save it for your personal page.
Speak with your fans so they can be involved with the decisions you need to make as a business. They’ll love to feel so important. This is a great way to help build a community within your brand. Ask opinions on certain ideas that you have about your company.
You might have trouble when you first start marketing your business through Facebook. You can start by placing Facebook buttons on your website. This will allow your customers to navigate more effectively. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Pay attention to the “personality” of your brand and build this with your marketing materials. When people see posts that are boring or stale, they will think that your products are also stale and boring. While you do want to convey your brand personality, you must keep everything professional.
Do not turn off comments; your fans need to tell you how they feel. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
You should try posting professional photos on your Facebook page. These photos will give people a great picture of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Try encouraging user interaction with others fans and with you. If you notice a conversation on your page, don’t stop it, even if it’s off-topic. If you delete the post or tell people to stay on topic, they may become offended. You should only intervene if offensive statements are made.
Make your Facebook page design similar to that of your website. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This can help people connect your page with our brand. If you do things entirely different, customers will only get confused.
Use Facebook’s Update ability sparingly. That allows you to send direct messages to everyone that follows you. However, you need to only use this when you have something important to share like if there was an emergency. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
Make sure you interact with customers on your page. Look for ways to draw your followers into interesting conversations. You can get things started if you want, by asking a question or getting advice. As people begin chatting, jump in and express your thoughts too. When you get people involved with talking to you through your Facebook page they will feel a personal attachment to your company and will respond well to your marketing efforts.
Do not neglect the power that event sharing can have for your business when using Facebook. For instance, create an event anytime you go to a trade show. This will inform your customers of the event. Facebook will even send out reminders of the upcoming event.
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. If you do not have the time or desire to update your page, someone else can do it. Most importantly, if shared, these posts are available to their friends as well.
Do not go too far from the topic on your business Facebook page. If you are selling homes, you can talk about changes in tax rates. Posting links to Harlem Shake parodies is totally off-topic and will only bore and frustrate your fans.
If others will be posting on your Facebook page, be sure there is consistency. If you want your page to look right, consistency is everything. If you are short of time, queue up some updates beforehand so that others don’t need to find updates on their own.
Add pictures with your Facebook updates. The number one goal of a marketing campaign is to engage your customers, and images are a great way to do that. Use your employees, products and other subjects to emphasize the message in your updates and make a greater impression on your readers.
You probably use Facebook and have a pretty good idea about what a customer wants. Use the information in the following article to create a successful Facebook marketing campaign. With more effort comes more profit.