Are you wanting to attract millions of customers to your business? Did you know you can use Facebook to help you do that? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.
Avoid allowing spam to take over your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Check comments on your Facebook page regularly and respond promptly. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
You need a good fan base when you are using Facebook as a marketing strategy. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit that mark, your conversions will start happening rapidly.
Don’t forget about your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. You have to respect your audience if you want to be successful with Facebook marketing. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
You need to know when you should post about your products on your page. You can garner a ton of attention when you post on other people’s Facebook pages. Remember that the comments you leave on another page should be professional in nature. Only post when you have valuable information to share. Don’t resort to spam.
If you receive a “like” from someone, give them a special offer. You can glean a lot of attention through Facebook likes. Think about offering something that’s exclusive and free to those that like your page. You could give away a free sample or even a chance in a sweepstakes. If they know they can get something they want, they will like it without hesitation.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If your goals aren’t being realized, your strategy may need adjusting.
Be sure your postings are valuable and relevant. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. You don’t want to “sell” your customers too often because this will irritate them.
Have a place on your page where people can sign up or subscribe. Give away something to provide incentive for folks to do so. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Hiding content from people who are not fans is wise if you want visitors to become followers. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Leave a good portion of your content visible for both SEO and enticement.
Think about setting up a group on Facebook. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. You can advertise the discounts you offer as well as any other information that will assist them. That can be a good way to get to know all the people who may purchase your products.
Mirror your social marketing pages to the content on your website. For instance, use the same colors in both places. It helps give personality to your brand. If you make it too different then people may start to get confused about it.
There is no harm in asking fans to share what you post. Provide incentives like discounts or freebies for sharing content. Additionally, offering a coupon code once your subscribers share your information can help bolster sales.
Use contests to build interest. For instance, have them post a photo of themselves with your product in use. Then, once the contest ends, you could pick someone to win a prize.
Does your business have an online store? If so, utilize Facebook’s check-in function. Let customers update their own Facebook statuses by checking into the store. This option will spread the word about your store by informing friends of your followers who are not followers themselves.
Your Facebook page will get more attention if you are able to hire someone who will update your Facebook page daily. If you do not have the time or desire to update your page, someone else can do it. Best of all, these posts can be shared so their friends notice, too!
Add a picture to all your updates. The number one goal of a marketing campaign is to engage your customers, and images are a great way to do that. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
When you’re celebrating milestones, celebrate with your fans. Make an announcement of the Facebook celebration on your landing page and send a thank you message to your base of friends. This will build your relationship with them.
As you now know, you can use Facebook to help you with marketing products or services. There are quite a few people out there that use Facebook and that means that you can reach out to them if you know what you’re doing. Use the things that you were taught here and your business will see some growth while you’re able to speak to your audience. Facebook marketing has unlimited potential.