It’s probably safe to say that your friends and siblings are on Facebook. You might even find your Grandma or Mom on Facebook also. That being said, do you have clients on Facebook? Probably so. Keep reading to find out how to market to them.
Your fans should be interacted with on a regular basis so you can cater to their needs. Pay attention to what people are posting on your page. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Contests are a good way to market and get new followers on Facebook. Offer users prizes and discounts in exchange for encouraging people to like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Organize some sort of giveaway to gain attention on your Facebook page. Encourage your visitors to join your page in order to be eligible for some free products. Announce winners on your page and repeat as necessary.
Avoid allowing spam to take over your Facebook page. You can monitor your page with certain tools, even when you are not online. Page administrators are able to put keywords in that will be filtered out.
Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and then turn change the status to “Promoted Post”. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers will want to read your posts everyday on Facebook. Use Facebook advertisements as an alternative in such cases.
One way to entice people to follow you is to only show content to those who are following you. People will want to get to that information, so they will click Like. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Create a group related to your business. Your group can be a place where you and your customers interact with each other. You can alert the masses to a special deal you are running or a new product you have coming out. That can be a good way to get to know all the people who may purchase your products.
Have your fans participate in decisions about your company. You make people feel important when you keep them involved. If you ask your customers what they want it will help your campaign. If you blog, ask fans what they want to hear about.
Always allow people to write their own comments on your wall. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Hold contests rewarding people for achieving a particular number of likes about your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. Contests are a great way to attract new followers and win new customers for your products and services.
Update your profile whenever you have new information. If there are any changes that are happening to your business you need to get your profile page updated. An updated page is helpful to customers who an an interest in your business. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
Respond to any negative feedback you receive. Ignoring complaints will give a negative image of your brand. When handled properly, folks are sure to admire the page and return often.
If you’re not able to make time to update your Facebook page, consider hiring someone else to do it. Success only comes with posting frequent, clever content. It can be hard to make even one post a day, if you are busy. Actually hiring a person to handle it for you can be pricey, but the time it saves can really be worth the expense.
Utilize Facebook as a way to grow a friends list while also building sales volume. Consider offering promotions to your loyal customers, and provide coupons to your new ones. If you only give new fans the offer, you may lose customers who have been around a while.
Look out for those who may attempt to sabotage your Facebook marketing. Although we can all have enemies, the nature of Facebook makes it easy to post unfounded negative and harmful statements. To stay safe, remove negative content quickly.
Include your customers as your business celebrates certain milestones. Try sending a “thank you” quickly to all the people on your friends list, and make an announcement about the celebration on the main marketing page. If you keep them updated, it will strengthen your customer relationship and will motivate them to come back.
Give yourself goals to use with your Facebook business page. Do you want to promote new products? Build loyalty? Boost profits? What metrics can you use to measure your goal? If your goals are not met in a timely manner, you need to rework your Facebook marketing strategies.
Never look at a contest on Facebook as a tactic to increase your fan base; look at it as a tactic to build your following among your current fans. New fans that you entice with a contest will often be temporary and not likely to engage long term. They simply want to win. Use it to reward loyal customers.
You’re a Facebook user, so use your own experience to understand what a customer looks for. Pair this knowledge with the advice from this article to create a great campaign. The more effort you put in, the more profit you’ll get out.