There aren’t many marketing methods that are more effective than Facebook. Facebook is a huge asset for companies and businesses. When you want to join them, continue reading.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Increase customer engagement by commenting on the things they post on your Facebook wall. You will have to closely monitor your wall and watch for @ messages pertaining to you. This is particularly important if the comment that has been left for you is negative.
One method for generating interest in your business is by having a giveaway. Encourage people to subscribe by giving something away to some of them. Put the list of winners on your wall, and keep doing this every time you have a contest.
Give Facebook advertisements a try. Your products or service will only receive so much promotion from your normal postings. Purchased ads can make a huge difference. They aren’t pricey and they can help.
Facebook is a great way to share your content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Think of it in this manner. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook will bring you a great deal of traffic if you do.
One easy way to get people to engage with your campaign is to give something away. Offer a free gift to people who opt in to your newsletter or like your social media pages. This will help you to communicate more often with potential clients.
Offer an exclusive product to people who “like” your page. Likes are something that can make your Facebook page popular. Try to give a way free items if they are going to ‘like’ your Facebook page. You can make it a contest or you can make the gift for all. If you offer something they want, they will likely click the button.
Hide your content from non-fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Consider creating a Facebook group for you company. This allows you and your customers a place to chat and learn. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This is great for you to get to know your customers.
You might have trouble when you first start marketing your business through Facebook. One easy way to begin is by adding a Facebook link to your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. When your page is “liked” by someone, you can update them on information related to your business.
Your website and Facebook page should look similar. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. It will make people think your page is related to the brand you represent. Your customers will not know what is going on if it is not at least similar.
Ask your subscribers to share your content with their friends. Give them a reason to by offering them something of value for sharing your updates with the people on their friend lists. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
Do not stick to one topic when posting on Facebook; but stay relevant. Post content that is related to your product, but do not be boring about it. Figure out various ways to engage the fans that are reading through your content. You could solicit and post pictures or ask for opinions.
Develop contests for Facebook that lets folks get involved in what you are offering. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. After a specific amount of time has elapsed, choose a winner based on certain criteria.
It is tough to determine the intended tone of a post, so factor that in at all times. Posting automated messages can cause fans to lose interest.
If you have other folks posting on your Facebook page, make sure their style and strategy is consistent with yours. Inconsistent copy will make you look less than professional. If you are short of time, queue up some updates beforehand so that others don’t need to find updates on their own.
You can add a link to your Facebook right on your site. Some blogging platforms allow this element to be integrated easily, but you need to find and add the code for a Facebook plug-in on your site via your settings. It links to your Facebook, allows for a Like right from your site and even summarizes your recent posts.
Facebook contests should not be thought of as a method of attracting more customers. Instead, you should consider them as a way of engaging current ones. Anyone extra that likes your page because of a contest probably isn’t a true fan. People just want to win something free and are not necessarily interested in your product. Use it to reward your followers.
Your posts should be interesting and focused on only one thing. Post a picture that fits with your post as well. An attention grabbing post with a good picture is far more effective than a boring status update. Always “like” comments that people write on the page.
Facebook is a great way to get your name out there. When used wisely, this is the ideal way to get folks interested in your business. Use what you’ve just learned, and watch your business skyrocket.