Your sister, brother, and parents may have a Facebook page. Grammy and Mama might be on Facebook, too! But are those who buy from you on Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Engage your customers by replying to their posts as much as possible. You will have to closely monitor your wall and watch for @ messages pertaining to you. When it is someone complaining, you must reply immediately.
It is important that your published online content is linked to your Facebook account. Even your blog should link to your Facebook page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Consider establishing a Facebook group instead of or in addition to your page. A group creates a community of users all interested in a common topic. You can also use a group and a page to give updates and allow users to share content.
Create custom tabs on your business Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. If you have a current promotion, make a special tab for that.
Make sure to answer every question or comment left on the wall. If someone takes the time to contact you, it is important that you talk to them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Have different links that your visitors can sign up to on your Facebook. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Consider holding a contest or sweepstakes.
If updates are not relevant to your business, do not share them. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. If you must talk about other stuff, do it on your personal page.
Ask your fans for advise about various decisions you need to make about your company or business. People love to feel important and knowledgeable. What better way to do so with your community than to get them involved in some basic decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
Respond to any comments you get. This includes those you get in your inbox and those you see on your page. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
Run some competitions from time to time to get a certain amount of “Likes” on your page. You can offer discounts or a nice prize once your goal of likes is met. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Do not share Facebook updates too frequently. You can send messages to followers. However, only use this for truly important news and events, such as times of emergency, etc. Do not use this tool for promotional purposes.
When studying Facebook marketing, make sure to look up negative tips and reports as well as positive ones. You need to research both. Folks tend to look for best practices, thought they don’t research poor practices. Try to help your campaign out by seeing what shouldn’t be done.
The number of Likes on your page doesn’t affect its success necessarily. Your focus should be on users who will actually use what you have to offer. Track the conversion rate to track your progress.
Facebook matchmaking can help you get the word out about your business. You may be able to connect two people on the social media site. Don’t wait this out and take action quickly. This gives these two people a great story that they’ll pass onto their friends, and your brand is at the center of it. Even the smallest situations can make for great advertising.
If your business runs a store or outlet, you should enable the check-in capability on Facebook. Let customers update their own Facebook statuses by checking into the store. This allows you to market to friends of your fans since they’ll see when their friends check in.
Hire someone to manage your Facebook page if you are unable. This will ensure that your Facebook is regularly updated. Posting one time a day is hard for some people. If you don’t have the time, hire someone.
You can promote sales and gain friends at the same time on Facebook. Just offering coupons may build your Likes. If you stop at offering new friends the promotions, you will likely lose friends as they lose interest.
If you’re not immediately successful, don’t get discouraged about using Facebook as your marketing strategy. Marketing takes time and practice when you are using a new outlet. You need to wait a while so that your following can grow before you can expect sales.
Your marketing campaign for Facebook should have some monthly goals. Do you want to promote new products? Build loyalty? Boost profits? What metrics can you use to measure your goal? Try another strategy if your current one isn’t producing the results you had hoped for.
Marketing campaigns aren’t instant successes, so make sure your campaign has time to mature. Great marketing results are not produced overnight. The key to increasing sales through Facebook is to expand your followers by offering valuable information and compelling reasons to purchase your products. Keep doing that, and your effort will pay off in the end.
Stay current with new features on Facebook. You need to know whether your subscribers are going to use those features so you can keep your campaign fresh. Determine user interest in new features with your own testing.
If you are on Facebook, you know what customers want from a company’s Facebook page. Use the information in the following article to create a successful Facebook marketing campaign. With more effort comes more profit.