Are you wanting to have your brand seen by a lot of people? Are you aware that Facebook can help you do this? Millions of people are registered on there and they can be your fans if you do your Facebook marketing campaign right.
Contests can be used to your advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Reply to people when they post on your page. Take a look at your wall daily, and pay attention if someone tags you in a post. Make sure to respond to both positive and negative feedback.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, if you write a blog, make sure to link each post to your Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Try offering exclusives when people “like” your page. Your page can get a great deal of attention when your page is liked. Send something free to a client if they go to your page and like it. It could be something everyone gets or even a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.
Create a special group that is only for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. Let groups know about your special discounts and other useful information. This will help develop a good relationship with potential clientele.
Ask for fan input. People like to get involved. A great way to do this is by getting them involved in business decisions. As an example, a blogger could have readers vote on a topic they’d like to hear about.
Be sure to establish a personality for your brand. You don’t want your brand to be viewed as stale or stuffy. Show some personality, however remember to remain professional.
It’s very important that you inform your target audience through Facebook. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Make sure you post content with important information that your target audience will find useful.
Always know exactly why you have a Facebook page. Never be a Facebook user for no reason. Do you want to talk to your customers through it? Is it so you can read their communications to you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Encourage your followers to interact with other members. Allow conversations to continue when they start on your posts. If you stop it, they may not feel comfortable on your wall any more. The main reason you should ever get involved is when the thread is becoming offensive or racist.
Run contests on occasion in order to get lots of “likes.” Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This is a great way to get subscribers.
There are many schemes to avoid when using a site like Facebook. You can see lots of instances where people are getting it wrong or getting it right. Really, it’s just as important to look at what people are doing wrong as it is to check out how it’s done right. Make sure you buck the trend and also learn what does not work.
Ask for reviews from customers. People interested in your wares will want to know what others think. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
Be creative with your posts but stay on track. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Look for various ways to craft a story. Provide photos, videos, or engage them with questions.
On your page in Facebook, make up a contest that will spark interest amongst your visitors. Ask followers to submit photos showing them using your product in return for an entry. When the contest is over, choose a winner.
Event sharing is a good way to increase your business. For instance, those that enjoy trade shows can create events that will attract your target audience. Facebook automatically reminds your customers of the event.
It is important to gain subscribers and have them share your content. You have to target specific customers on Facebook that are interested in what you have to say. Track the conversion rate to track your progress.
If a user leaves negative feedback on your page, make sure that you respond to it. Ignoring complaints will give a negative image of your brand. Put a lot of effort into your page to keep your clients.
Hire someone to take care of your Facebook page on a daily basis so your marketing can get the attention it deserves. Posting daily statuses about updates, specials, or new product can remind patrons why they love your business. Most importantly, if shared, these posts are available to their friends as well.
Pictures automatically generate interest in your Facebook updates. When you need to get in touch with your customers, a good picture is the best way to do this. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
This shows you that Facebook is an important marketing technique. The millions of users on Facebook can have a look at what you’re offering. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. With marketing on Facebook, you can do anything.