It’s probably safe to say that your friends and siblings are on Facebook. You may be surprised at who is on Facebook. Having said that, are your customers also on Facebook? Probably so. Keep reading to find out how to market to them.
Contests are a fantastic way to increase interest in your company. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Posts about your business should always be professional. Although social media presents a casual platform, you and your business must always be presented professionally. People are going to trust your business when you remain professional.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This should include monitoring the wall comments as well as @ messages concerning your company. Reply right away, particularly if the posting included a complaint or customer service request.
Host a giveaway to generate attention. Offer entries in return for liking your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Consider buying a few Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. If you want to reach a lot of people all at once you should try buying an ad on Facebook. These ads are not expensive and can quickly increase your followers and your sales.
You could create a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. This will also give you the ability to inform your subscribers of updates.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Have a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It will only cost you a small amount of money to garner a lot of attention and new followers.
Your posts should include valuable content. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.
It’s really important to try to have a personality for your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Though you should remain professional, be sure some personality is shown.
Always allow people to comment on your page. Not allowing your customers to post causes them to think that you don’t care about their opinions.
Be aware of what the purpose is of having a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Did you create your page as a way to engage customers? Or, is the point to help them communicate in your direction? There is a real difference between using your page to grow sales and using your page as a customer service tool.
Only add photographs to your Facebook profile that are professional. These are a great way to show off your business. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Nurture your relationship with followers on your company’s page. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Find a way to excite your followers into page interaction with both yourself and others. If you find a conversation that was started on a post you’ve made, let people continue it. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. Intervene only when there is inappropriate content on your page.
Event sharing is a good way to increase your business. For instance, add that you attended a trade show for more follows and likes. And Facebook will even send out a reminder!
Take the time to respond to the negative feedback you receive. If you ignore it, you are showing you don’t care how your customers feel. If you are able to handle negative feedback positively, people are going to respect you and will remain loyal to you.
It is important that you learn all you can about Facebook. When you understand everything there is to know about it, you will be more able to take full advantage of its features. The Facebook help center is a great place to learn a lot of great information. You will gain a competitive advantage.
Use your own experiences on Facebook to help you determine what your customers want. Pair this knowledge with the advice from this article to create a great campaign. The more you spend on it, the more you will make.