There are many ways your business can use Facebook to connect with its fans. Social media sites are very popular because people love the communication. You can take advantage of this and use Facebook to help market your business and show the world what you have to offer.
Depending on your needs, a Facebook group may work better for you than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
Facebook Offers is a great way to promote freebies and contests you offer on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
You should think about the opportunities on Facebook with direct advertising. You can target it by sex, age, geographical location and even likes. You will also be able to set up a budget so you can advertise only as much as you’d like to. Additionally, you don’t have to make a long-term commitment. The advertisement can he halted at any time.
Hold a giveaway to entice customers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It doesn’t cost much, and it is a great way to reach out to customers.
In exchange for a “like”, give your visitor a reward. The more likes you have, the more attention your page will get. You may want to offer a free giveaway to those who like your page. You could give it out to everyone or just have one winner. If they want the item you’re giving away, they won’t mind subscribing to your page.
Off a sign up option as a part of your Facebook page to get your audience engaged. Offer them something of value when they register so that people will be more likely to do so. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Make sure you try your best to give your brand a personality. If your posts are boring, they will assume your brand is, too. Show some personality, however remember to remain professional.
Don’t turn off the guest commenting function on Facebook. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Run a contest every now and then to see who can get the most likes for your page. You can offer discounts or a nice prize once your goal of likes is met. This gets you many more subscribers, and it also gets you a review from the winner.
Realize what does not work when it comes to marketing with Facebook. There are tons of examples of what to do, as well as what not to do. You can learn as much from others’ mistakes as you can from their successes. It would be of great benefit to your business to learn what you need to avoid.
Ask customers if they’ll post their reviews on your actual Facebook profile. People that want to purchase what you’re offering will enjoy reading through reviews about these things. Having customers that post what they experienced with your business onto you Facebook profile will assist potential customers when they want to decide whether or not to go with your company.
Vary the style of your postings, but keep a consistent message. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Find different ways to post relevant content. Encourage them to submit pictures for a display, or raise questions they can interact with.
On your page in Facebook, make up a contest that will spark interest amongst your visitors. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. Then, at the end of your contest, pick a winner.
Do not forget that event sharing on Facebook can provide power for your business. For example, if you’re going to attend a trade show you can make an event out of it and share that event with everyone who follows you. The best part is that Facebook will remind them of the event for you!
Always respond to any negative feedback and comments. If you don’t respond, it may give the impression that you only pay attention to fans. When handled properly, folks are sure to admire the page and return often.
It’s often cheaper for you to hire someone to manage your social media presences than to do it yourself. A successful page requires constant attention, and you may not be in a position to provide it. Posting at least once a day can really be difficult for some people. You will have to pay more to hire someone to manage your page, but doing so is often worthwhile.
Facebook can help your promote your products and build list of friends. Offer coupons and promotions to new and old followers. Offering promotions is a great way to attract new followers.
Try hiring another person to manage your Facebook page daily so that you can put your focus on the marketing campaign. Daily status updates, specials, and announcing new product availability will remind your subscribers why they are fans of your business. And the posts are able to be shared with their friends as well!
Are you prepared to put social media to work for you and allow it to help your business grow? Social media is a growing industry so why not put Facebook to work and use it for marketing purposes. Apply the tips you’ve just read, and grow your customer base.