Does your business use Facebook? If you don’t, then you’re going to miss out on a lot of potential customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to build a strong Facebook marketing plan.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Take a look at your wall daily, and pay attention if someone tags you in a post. When it is someone complaining, you must reply immediately.
Regulate your page for spam. You can use filters to help edit the page and monitor content when you are away. Page administrators are able to put keywords in that will be filtered out.
Do not forget your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. If you want to do well with Facebook marketing you are going to have to respect your audience. This can help your brand earn real engagement, so do not forget about your champions!
Don’t forget to discuss your business on other Facebook pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. You’ll want to make sure that the attention you get is the type that you want. Only make posts on other pages if you have something worth saying. Don’t spam others.
The idea of marketing on Facebook is to get more business for your company. That means you need to set goals based on sales increases. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. Change your strategy if you aren’t getting the business you are looking for.
Make it easy for visitors to your Facebook page to subscribe or like your page. You can provide incentives for people to do so, which will make communication easier going forward. You could have a contest, or just give away a freebie.
Either create or join a group that suits your business. Your group can be a place where you and your customers interact with each other. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. This is a terrific method of learning all about your customer base.
Keep your followers updated regularly on Facebook. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
When you create your Facebook page, have a goal in mind. It shouldn’t just be established for no reason. Are you properly communicating with your customers? Do you want clients to talk to you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
When you get comments, respond to each of them the best you can. This means to respond to inbox messages and those left on the main page. This may take some time, but the personal touch will be appreciated.
Use contests to boost your likes. The reward can be a valuable free sample to a random participant. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Design your Facebook page to be similar in theme to your website. For instance, if your site contains a lot of blue, be sure your Facebook page also does. People can easily connect your brand to your page this way. If you make it totally different, this may cause your loyal customers to be confused.
Vary the style of your postings, but keep a consistent message. These posts can be loosely related to your products or services. Find various ways to get your fans engaged. Perhaps you can use photos in your posts, or set forth some direct questions to be answered.
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Your focus should be on those who have the most potential to buy your products or to share with their friends. If you want to know whether your marketing was successful, examine your conversion results.
Always respond to any negative feedback and comments. Show your customers that you care about them and are willing to improve. Criticism is a great opportunity to show your professional business sense and your ability to work with customers until they are satisfied.
Learn the ins and outs of Facebook and the way it works. The better everything is understood by you, the more you know about using the available features to your benefit. Take advantage of Facebook’s help center to get tips on how to use the site. This will give you the edge over your competition.
Utilize Facebook for increasing your number of friends and sales. You can offer promotions or coupons to new fans or those who’ve been faithful customers, or both. When you do not offer deals, your potential clients may go elsewhere.
Don’t stray too far from your main topic when you post to Facebook. The fluctuation of interest rates, for example, is an appropriate topic for a business concerned with selling homes. An adorable kitty video may not be the best thing to keep your fans engaged.
Be aware that some people will attempt to derail your Facebook marketing attempts. Just a few simple keystrokes from a dissatisfied customer can cast a negative light on your business to all the folks on Facebook. Monitor your page closely and frequently, removing negative content as quickly as you discover it.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. There is always room for improvement, regardless of how long you have been using Facebook. The above advice will be a great help.