Anyone who needs to market a business knows just how important it is to stay up with current trends. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. Keep all of these tips in mind so that you can create the most effective campaign possible on Facebook.
Be sure that all of your online content is linked to and from Facebook. If your site has a blog, include a summary and post links via Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Try very hard to make your Facebook page more unique and memorable than others. Adding great photos and unique color combinations really helps. These pages are more enticing.
Do not ignore any questions or comments that are asked of you on Facebook. Show that you appreciate their questions and comments, and give helpful responses. Share links to your site or FAQs page to help answer common questions.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Having an excess of 5,000 fans is best. When you reach that goal, you get more followers from promotions.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can receive a great deal of attention when you post on other Facebook pages. You’ll want to make sure that the attention you get is the type that you want. If you do post, only post worthwhile things. Avoid spamming because this will just annoy people.
Be judicious about your updates. Updates with valuable content will prevent your subscribers from drifting away.. Your updates should be educational, helpful or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
When a person “likes” your page, reward them with a unique gift or special offer. Your page can get a great deal of attention when your page is liked. Think about offering something people are going to be interested in. It could also be something like a sweepstakes. Making it lucrative can work well for you.
Companies like car dealers may not need a page on Facebook for their business. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use Facebook advertisements as an alternative in such cases.
Respond to everything that is posted on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Get more followers by hiding content from those that aren’t fans. People will want to get to that information, so they will click Like. Just hide a small portion of content so you don’t lose SEO.
Never share updates that seem irrelevant to your own content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Try using your personal account to share personal project updates.
Have your fans get involved with your various company or brand decisions. You make people feel important when you keep them involved. Asking them to help with basic decisions is one great way to do this. You may also want to ask what they want to know more about.
If you’re using Facebook when trying to market a business, it can be tough to get started. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This is a non-intrusive form of marketing that allows people to connect to your business. If they like you on Facebook, you can notify them quickly about what is going on with your company.
Be sure you give your business some personality. When the things you post are boring, they’re going to have the same outlook on your product or service. Show some personality, however remember to remain professional.
Keep your audience as informed as possible regarding your products and services offered. Regularly update your page, at least once a day. Your posts should contain valuable information that is targeted to your customer base.
If someone leaves a message on your page, respond to it. This includes ones in the inbox as well as on the page itself. You’ll have to put in some effort, but fans will love the personal touch.
Encourage interaction as much as possible. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. If you delete the post or tell people to stay on topic, they may become offended. Don’t intervene unless what is being posted could possible be construed as offensive.
Make sure your Facebook’s page design is similar to your website’s. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This will help people make the connection between your page and your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.
Ask customers if they’ll post their reviews on your actual Facebook profile. Always welcome feedback from satisfied customers on your site. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.
Market your brand by Facebook matchmaking. You can often bring help two people meet on Facebook. Go ahead and introduce them to each other. Those individuals will be grateful to you and will probably talk you up to others as a result. That’s a perfect example of how Facebook can help your business.
Consider how Facebook can work for you. Facebook has the power to reach a huge audience, and it can catapult your brand to new heights. Remember what you’ve learned here, and you should do well.