If you own a business, Facebook can be a great way to advertise your products or services. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you are serious about getting more exposure to your business, use the following article to learn all there is about Facebook marketing.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Take a look at your wall daily, and pay attention if someone tags you in a post. Respond to concerns, especially when it is a direct question or product concern.
Be sure that all of your online content is linked to and from Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. Add colors, logos, photos and interesting apps. Pages with images are more attractive to your Facebook fans than just plain text.
You don’t necessarily need a page, a group may be better for you. This can encourage subscribers to make a community online and communicate regularly. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Be sure and answer all questions that people post on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
In order to make the most of your marketing efforts, build a fan base that is solid. Wait on marketing your products until you have a fan base. After you hit that many people you should see your conversion rates start to rise.
You should think about the opportunities on Facebook with direct advertising. You can tailor your ad so that only people of specific age or gender criteria see it. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. You don’t have to make any commitments long-term, either. The ad can be stopped at any time.
Contests are a fun way to build an audience. Have customers like your Facebook page and give them something for it. The cost is low and the returns are high.
Do not talk about things that you cannot connect with your brand. Make sure you are talking about things that interest your customers. If you are going to put up personal things, do it on your personal page.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. A good starting point is the addition of a Facebook button on your site. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. When someone starts following you on Facebook, they will know more about your business.
Allow people to “share” your posts and updates. The more valuable your content, the more likely people are to read it. This will help improve visibility for your company. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Look for ways to establish yourself as a leader in your field. Use all the resources at your disposal. Try finding opportunities to answer some questions and posting relevant comments to your field. That is going to expose your brand to new and potential customers, which can only make you more popular.
You will not succeed if you do not regularly interact with your Facebook viewers. You don’t need to post all day everyday, but you should regularly update your page. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
If you’re posting a photo to your page, you should always make sure that it is professional. These photos need to have something to do with your business. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.
Only use Facebook’s update settings for important information. This features allows you to message your followers. You should only use this when it’s most important. It shouldn’t be used for promoting but to express how much you actually care about keeping your customers in the loop with real news.
Don’t forget about event sharing when it comes to Facebook marketing. For instance, add that you attended a trade show for more follows and likes. And Facebook will even send out a reminder!
Reply to all negative comments on your page. If you don’t say anything, your followers may think that customer service isn’t high on your list of priorities. When handled professionally, fans will gain respect for you.
If your business operates as a store, enable Facebook’s check-in function. Let fans update their status through checking into your store. This functionality is an easy way to get word-of-mouth referrals, as friends of your customers will see that they have checked in.
Hire someone to take care of your Facebook page on a daily basis so your marketing can get the attention it deserves. Daily status updates, specials, and announcing new product availability will remind your subscribers why they are fans of your business. Best of all, these posts can be shared so their friends notice, too!
Facebook has become a very popular tool for getting a business some notoriety. If you correctly use Facebook to market, you’ll have quite a few people interested in the products or services you’re offering. The advice here is a great start, so start using it today.