Marketing on Facebook is growing more and more popular. The trends may seem tempting, but they aren’t truly what you need to engage to create a solid marketing foundation. You can learn some of the basics by reading this article.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offers can include discounts and prizes for users “liking” your page. Just be sure you actually follow through or your business will not be trusted.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Monitor you wall regularly, and reply to any @ messages. Make sure to respond to both positive and negative feedback.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage people to subscribe by giving something away to some of them. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Think about making a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Hold a giveaway promotion to get more followers. People like free stuff and may life your page for a chance to win something. This doesn’t cost much and has the potential to build a significant following for your brand.
Offer an easy way for your followers to sign-up for contests. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. You can give a prize for signing up, or require registration to enter a contest.
Don’t think that Facebook is the only place that people go for social media purposes. Some segments of the population actually prefer other sites. Before starting your new campaign, do some research into your target audience and which social network they prefer.
Make a group just for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. Also, you can use this as a platform for revealing deals. This is great for you to get to know your customers.
Always understand what your Facebook page is for. Don’t just use a Facebook page because everyone else is doing it. Are you using it to communicate to customers? Is it a means for them to communicate with you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
If you’re posting a photo to your page, you should always make sure that it is professional. These pictures will give the community a general idea of that your business is like. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Run a contest every now and then to see who can get the most likes for your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Keep your Facebook page consistent with your website design. You should match your webpage colors to those on the wall of your facebook site. This helps folks make the connection between you and your brand. Straying too far from your original design can end up backfiring.
Keep your profile updated. When changes occur within your business, you must make the changes on your profile. Having an updated page is helpful to customers interested in all you offer. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.
Take time to interact with your Facebook followers. Urge all followers to engage in discussions. To help get conversations started, ask a question. When they are talking, chime in. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.
Sharing events online can be hugely successful. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. Use Facebook’s power to connect with your customers.
Remember that a large number of followers do not always mean your Facebook campaign was successful. You need to gear your marketing efforts towards people who are actually going to purchase your goods and/or services. View your conversion rates to gauge how well your marketing efforts are working.
If your business operates as a store, enable Facebook’s check-in function. Let your customers update Facebook statuses by using your store as a check in point. This can help your subscribers reach out to their friends since they’ll be able to see where they were checked in.
Don’t talk about things that don’t relate to your business. If you run a security company, for instance, posting about crime rates in your area is useful and relevant to your readers. However, funny cat videos are completely irrelevant and will frustrate your followers.
If you do not see huge, immediate results, do not abandon Facebook marketing yet. Marketing efforts generally take some time. Give it enough time to work; once you build up a follower base you will see sales increase from your Facebook marketing efforts.
Use Facebook contests to engage your followers. Anyone extra that likes your page because of a contest probably isn’t a true fan. These people have no real interest in your business. You should approach it as rewarding loyalty instead.
When all is said and done, many folks follow trends because it’s the easiest thing to do. This article goes beyond trends into tried-and-true strategies. If you use these tips, you can see your campaign soar and your profits increase.