Is your business being marketed on Facebook. You could be missing lots of potential customers if it isn’t. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to find out how you can develop your Facebook marketing strategy.
You can quickly expand your viewers on Facebook by holding a competition. Provide discounts and prizes to those who give your page a “like.” If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Be sure that all of your online content is linked to and from Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Add colors and pictures to your page. These types of pages certainly do attract more attention.
Use the custom tabs to maximize your Facebook marketing efficiency. You can easily organize the information available on your page so that fans can find it. For example, if a contest is going on you can have a tab there to get more information about it.
If you want to only target current customers, use “custom audiences”. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Giveaways are terrific marketing tricks. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. Don’t give away anything expensive; just make it something that your fans will want.
Try offering exclusives when people “like” your page. If someone likes your page it will get you a ton of exposure. Think about offering something people are going to be interested in. It could also be something like a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Be sure your postings are valuable and relevant. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t do a hard sell though.
Make sure that a group is established for your business. This allows you and your customers a place to chat and learn. Here, you can inform your customers of any special deals you have going on. This is a perfect chance for you to connect with your customers.
Seek out leadership opportunities on Facebook. Facebook offers a great place to become a leader within your niche. Look for any chances to comment or answer questions about topics you are familiar with. You will find new followers and showcase your brand to hundreds of potential customers.
Don’t turn off the guest commenting function on Facebook. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Nurture the relationships that you have on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. A good way to strengthen relationships is by always offering fresh and helpful content. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Users should be encouraged to interact with the other fans as well as you. Conversations on your post should be allowed. Do not delete posts, as the user will probably stop following your page. Intervene only when there is inappropriate content on your page.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. A discount on your products or a valuable item is a good prize to offer to the winner. This gets you many more subscribers, and it also gets you a review from the winner.
Get people interested and involved in your service or product by creating contests on the Facebook page. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. Then, once the contest ends, you could pick someone to win a prize.
Take the time to respond to the negative feedback you receive. Letting it sit there without an answer will tell folks that you are only interested in those who agree with you. When handled professionally, fans will gain respect for you.
Hire someone to look over the posts that you incorporate on your page. This will keep your page current and exciting. Posting daily may be hard for some people. Hiring someone to do it for you will cost, but it can be worth it.
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. You want your customers to retain a level of excitement about your business so introduce new products and promote your specials. What is even better is that users can share your posts with their friends as well.
Don’t stop working on your Facebook marketing campaign if you’re not getting the results you want right away. Marketing takes time and practice when you are using a new outlet. Give it enough time to work; once you build up a follower base you will see sales increase from your Facebook marketing efforts.
Make sure that you have a solid marketing strategy when using Facebook. Whether it’s a new product launch or an increased customer base, determine what goal you want to achieve. Try another strategy if your current one isn’t producing the results you had hoped for.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. Even if you’re already using Facebook, you can improve things. Put the above tips to use.