The most successful marketers know the importance of staying in tune with the latest trends. If you do these things, then you know Facebook is truly the way to go today. Keep all of these tips in mind so that you can create the most effective campaign possible on Facebook.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You should monitor your wall regularly and also any related @ messages. Reply to them, especially if it is someone who needs customer service or has a complaint.
You should give a product or service away to get people interested. Get people to join by enticing subscribers with some free items. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Facebook Offers is a great tool for running contests or giving away free products through your website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it is a really good offer, you can even promote it to non-fans.
Treat your old customers well. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respecting your audience will lead to a successful marketing campaign. This is very rewarding, so don’t neglect your fan base.
Make sure that you focus on quality when updating your page. If your updates are boring or off-topic, you’ll lose fans. Updates need to be entertaining, helpful, or educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
Offer an exclusive product to people who “like” your page. If someone likes your page it will get you a ton of exposure. Consider offering people something free and exclusive if they like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. People find it easy to click if the offer is for an appealing item they would like.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
Social Media Marketing
Do not assume that Facebook is your best option for social media marketing. This network is very popular, but some subcultures and age groups prefer other websites. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
You should start a group page for your company. Your group can be a place where you and your customers interact with each other. Let groups know about your special discounts and other useful information. This is a perfect chance for you to connect with your customers.
Be sure you give your business some personality. If people find your posts to be dull and boring, this will reflect poorly on your brand. You need to retain your professionalism all the time, but give your company a bit of sparkle.
Don’t use sub-standard photos when you are adding them to a Facebook page. You want your followers to equate your business with professionalism, not amateur hour. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
You need to be encouraging interaction with both you and other customers. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. If you delete the post or tell people to stay on topic, they may become offended. Only intervene if the thread could offend someone.
Contests are something to keep your followers interested in your page. You can offer a discount as the prize or something that is free to the winner. This will give you more subscribers and help grow your fan base.
Update your profile on a regular basis. It is important to keep your customers informed of changes. If your page is kept up to date you’ll help the people out that show interest in the things you’re offering. Even changing things up can help.
Look for opportunities to use Facebook matchmaking to improve your brand’s visibility. You can often connect two people through Facebook. Make sure to take this into consideration. These people will then have a story to share with others, and your brand will be central to it. That’s Facebook promotion at its best.
Create a list of friends as you use Facebook to promote sales for your company. Offer coupons or discounts to new or loyal friends. Offering promotions is a great way to attract new followers.
If you don’t feel you can devote enough time to your Facebook page, get someone to manage it for you. The employee will be able to update your page regularly and keep your followers interested. Friends can share the posts you make, which in turn can be seen by their friends and shared.
If you have multiple administrators of your Facebook page, be sure that they have one cohesive voice. Consistency is important for the quality of your campaign. If you have to, get your weekly updates ready ahead of time so your co-workers will not have to search for them.
Consider how Facebook can work for you. Because the audience base is so diverse, you will never know what kind of benefits Facebook marketing can give you. Remember what you’ve just read in order to get the most out of your marketing efforts.