Facebook is very popular because of how it brings people together. You need to use it to market to those millions of users. Read on and learn how Facebook marketing can benefit you.
Always be professional when you post on any social media. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you stay professional, people will trust you.
Link all of your content to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Facebook is a great way to share your content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as a marketing medium. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Try offering exclusives when people “like” your page. Likes can draw new attention to your page. Consider offering people something free and exclusive if they like your page. You can make it a contest or you can make the gift for all. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Answer the different questions that your followers post on Facebook. If someone makes the effort to leave a message, you should also take time to communicate with them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. Casual visitors will turn into followers in order to gain access to the fans-only content. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Be sure your brand has its own personality. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Adding some personality can be great as long as it always remains professional.
Always allow people to comment on your page. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Only post professional-looking photos on your wall. They will really help raise the perception of your company. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
It is important to cultivate the relationship between you and your customers on Facebook. You have to invest in your fan base by taking the time to communicate with them. The easiest way to establish such relationships is to draw people in with timely, interesting content. Give them rewards for their loyalty, like discounts, too.
Respond to the questions and comments on your Facebook page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. You’ll have to put in some effort, but fans will love the personal touch.
Your website and your Facebook page should mimic one another. If your website is grass green, make your Facebook page the same color. You will help people feel like they know your brand and products. If you make it too different then people may start to get confused about it.
Use the update feature sparingly. This option allows you to send a message to your subscribers. But, just use the feature for things that really matter. If you message people too often, they may steer clear of your site.
Scheduling tools are important when using Facebook. Get a reliable tool that can share updates at times when fans are likely to read them. Test tools if need be to find the one you like the best.
When a reader leaves negative comments for you, make the effort to respond. Show your customers that you care about them and are willing to improve. Always be polite and helpful toward the potential customers you interact with on Facebook to develop an excellent reputation.
Try using photos with each Facebook update you post. When you need to get in touch with your customers, a good picture is the best way to do this. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
What are your goals? That might mean launching a new product or gaining a predetermined number of followers. If you find your goals are not being met, look for new strategies to help.
Give your campaign some time to get off the ground. It isn’t an instant miracle. Expanding the number of followers, giving them a compelling reason to keep coming back and providing valuable information are key to increased sales. Keep doing that, and your effort will pay off in the end.
When you lack inspiration, turn to your fans. For example, if you don’t know if an idea is any good for marketing purposes, see what your followers think about it. You can get some great advice this way.
Your Facebook posts should be interesting, relatively short and have a focused topic. Including a picture with your post is also recommended. A great post with an even better picture is worth a lot. “Like” any comments your followers make.
Don’t let the complexity and size of Facebook scare you off. Utilize the medium of this social media juggernaut to market your business and get results. Whether or not you are just starting up or a more mature small business, Facebook is a medium you dare not ignore. Keep these tips in mind if you want to get the most benefit from Facebook.