Almost everyone in this country is using Facebook. However, it can be used by you to better your business. Facebook does have some marketing options that require payment, but some of the most successful businesses can implement free ideas as well. Whether you use the free options or the paid options, the following advice will help.
Interact with your fans regularly so you know what it is they want. Take everything that is posted into consideration. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ignore fans since they happen to be the reason for your success up to now.
A great way to interact with your subscribers is to respond to their comments on your wall. You should monitor your wall regularly and also any related @ messages. Respond to concerns, especially when it is a direct question or product concern.
You could create a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You should have 5,000 fans or more before you really start investing in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.
Consider when it’s best to post on pages outside of your brand’s official pages. If you are posting on a page that isn’t your own, it can gain you attention. It needs to be positive attention. Only post things that are worthy of posting. You don’t ever want to be guilty of spamming.
Respond to any comments in your inbox or on your wall. This will show that you care about what they have to say. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. Therefore, set a goal to achieve a certain amount of sales by month’s end. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. Look at your results and make tweaks to your strategy if you do not make what you expect.
Don’t share irrelevant updates. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Personal projects and updates should be shared using your personal account.
Speak with your fans so they can be involved with the decisions you need to make as a business. People like to get involved. Asking them to help with basic decisions is one great way to do this. You may also want to ask what they want to know more about.
Put effort into your Facebook marketing campaign. You can get great results with your campaign if you use efficient techniques. Putting this task on the desk of an overworked employee won’t cut it. Allocate real resources to it to get the most out of it.
Always allow people to comment on your page. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Offer discounts or freebies once you get a sufficient amount of likes. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.
Keep your Facebook page consistent with your website design. Match things like color palette between the sites. This will keep your brand uniform in all areas. Your customers will not know what is going on if it is not at least similar.
Contests can be created on your company’s Facebook page if you want to get more people to pay attention to your profile. A thing you could do is get people to like your Facebook page and then get them to take a photo of them and your product. Pick a winner and enjoy the results!
The art of matchmaking on Facebook can be an effective way to promote your brand. In many cases, you will be able to link two parties via Facebook. Do not overlook this opportunity! Those individuals will be grateful to you and will probably talk you up to others as a result. That makes for terrific Facebook promotions.
Try hiring another person to manage your Facebook page daily so that you can put your focus on the marketing campaign. Posting statuses every day about specials, products, or any other updates is what will remind people to purchase something from you. And even better, the ease of sharing the posts means you’ll attract attention from their friends as well.
Get your audience to share content with you on Facebook. Ask others about what they would do in your situation. In just a short period of time you’ll have a number of opinions offering very useful advice that couldn’t come from a more valuable source!
When you are setting up a Facebook profile, think about how you want to be seen by search engine spiders. Using identical keywords for site optimization and Facebook profile content is great for sharing back-links. It is important to have your Facebook page come up first on searches.
You now have a good bit of information to use in your marketing campaign on Facebook. Since Facebook is not expensive to use, using the above tips should be easy. The sooner you get onto Facebook, the better your chances of getting a jump on your competitors. But you never know, perhaps they are reading this article as well so why delay things further?