Marketing on Facebook is growing more and more popular. However, to really succeed, you need a firm grounding in the basic principles of effective online marketing. This piece will explain the fundamentals necessary for achieving real success.
Don’t let spammers overtake your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
You need to know when you should post about your products on your page. When you do so, you can get some good attention on your brand. But really consider whether it’s the type of attention that’s best, overall. Only post things that are worthy of posting. Do not ever do spam posts.
Use care in selecting your updates. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Updates need to be entertaining, helpful, or educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
In return for a “Like”, provide an exclusive reward. If someone likes your page it will get you a ton of exposure. Think about offering something that is free and exclusive when they “Like” your page. It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.
Make it easy for visitors to your Facebook page to subscribe or like your page. Offer them something of value when they register so that people will be more likely to do so. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.
All your content needs to be “Share”-able. If your business page contains excellent information, then your customers will likely want to share it with others. Interaction between equal users is really what Facebook is all about. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Be sure you give your business some personality. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Show off a bit, but stay professional.
The photos you post on your Facebook page must be nothing short of professional. These photos show others great shots of your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
Ensure your profile is always up to date. When you make a change, change your profile immediately. If someone is looking to find you, they’ll want to find the most current information. Try changing things on the profile page occasionally to keep people interested.
Ask page followers to post reviews of your company on your Facebook page. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.
Create contests on your facebook page that get people involved and interested in your product or service. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. Pick a winner and enjoy the results!
Event sharing is a powerful Facebook marketing tool. For example, if you’re going to attend a trade show you can make an event out of it and share that event with everyone who follows you. This is a great way of keeping your site up to date and relevant.
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. Posting daily statuses about updates, specials, or new product can remind patrons why they love your business. Most importantly, if shared, these posts are available to their friends as well.
Keep your posts on your business page on topic and relevant. When you’re a realtor, discussing changes in mortgage interest rates is great. You will bore and aggravate your readers if you post an off-topic link for Harlem Shake parodies.
Reach out to your customers on Facebook when your company hits certain goals. A brief “thank you” message to your friends list is appropriate, as is a little bit of celebration on your primary website. They will feel appreciated and closer to the business when you keep them involved.
Don’t simply view a contest as a means to attract new viewers, make sure your existing ones benefit too. The subscribers you gain, thanks to a contest, might not remain interested in your campaign for very long. They just want to win something. Re-frame the contest as a reward for sticking with your brand.
Organize your Facebook page with different tabs. You are more likely to have sales if you are not forcing the issue. If you put up a deals tab, you can advertise what is going on with your products without forcing it at your followers.
A successful Facebook marketing campaign takes a significant amount of time to plan and execute. Facebook is a very large platform in itself. The Facebook competition is fierce. Most of your competitors are going to have an online presence so you need to understand how much effort it is going to take.
If you run out of content ideas that you can share with your base of fans, try using Google Alerts. This feature gives you plenty of varied content in your desired field. Check out the links and post the best one to your Facebook wall.
Many people follow the new and trendy way to market their business because they are lazy. This article is not about trends, but great marketing advice that works. If you use the valuable tips you read about here, you will discover your campaign is successful and your profits will increase.