There are millions of Facebook users out there. You might well be among them. If you’re a business owner, you have to kno whow to reach out to those Facebook users so you can attract new business. Here are a few tips that will help you to market a business by using Facebook.
Any online content that you publish should link to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Never let a Facebook page get overridden by spam. Employ filters that can keep tabs on your page even if you’re not logged in. You and your page administer can use it to filter keywords of your choice.
Always take the time to answer any questions and address any comments made to you through Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Share links to your business’s site or Facebook page if you have the information they need.
Use care in selecting your updates. People will lose interest right away if you are not posting any valuable content. Updates need to be entertaining, helpful, or educational. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
When a person “likes” your page, reward them with a unique gift or special offer. Having a lot of likes brings attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. They will click very fast if there is something free in return.
You can have a place for people to sign up right on your Facebook. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. You can give a prize for signing up, or require registration to enter a contest.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Get fans involved in brand or company decisions. People enjoy being on the “inside.” There is no greater way to do this than letting your community get involved with the decision making process. For example, if you run a blog you could ask them what kind of posts you should make.
Try to put some personality in your brand. If the information you post is bland, then people are going to think this about your business and products. Show a bit of personality, but make sure that you do this while remaining professional at all times.
Look for leadership opportunities. You niche leadership can be increased by how you handle your Facebook activities. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. When you do so, you’ll introduce yourself to lots of new people. This means more potential fans for your brand!
Keep your followers updated regularly on Facebook. No, you don’t need to post five times every day, but you should post consistently and often. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.
Do not turn off comments; your fans need to tell you how they feel. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. A good method of building strong relationships is to post new, straightforward content often. Offer specials and promotions to your regulars to show your appreciation.
Try responding to every comment you receive. This means to respond to inbox messages and those left on the main page. You’ll have to put in some effort, but fans will love the personal touch.
Update you profile regularly. It is important to keep your customers informed of changes. Having an updated page is helpful to customers interested in all you offer. You may choose to change your profile page often to keep customers coming back.
Don’t overdo your Facebook updates. It can be used to send a direct message to those following your page. Only use it for very important events and news like an emergency, etc. It is not a promotional toy, it is a way to let your customers know you have something very important to say.
Hold contests to get your followers excited and talking about your brand. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. Give prizes out at the end of your contest to provide incentive.
Learn all you can about how Facebook functions. Your results will be more powerful when you take the time to learn and understand how the features work. Take a look at the help section on the Facebook site to teach yourself as much as you can. It will give you an advantage that will pay off.
If you don’t have enough time in your day to manage your page, hire someone who does. You can stay current with posts on that page to be successful. Getting into a one-a-day posting habit can be rough for many. Hiring someone to do it for you will cost, but it can be worth it.
Reading this article should provide some great information about how to take advantage of Facebook marketing. When you apply this advice you will find out that it is easier and better than what you had ever realized. You will be pleased with the success; so start now!