Does your business use Facebook? If not, you are neglecting lots of potential customers. If you want to use Facebook for your brand, learn more about social media marketing methods first. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offer prizes or discounts to your users when they like your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is extra special, you can promote it to people that aren’t fans as well.
Make sure to respond to all comments and inquiries sent to your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. When you already have an answer available on your website, link to it.
Make your Facebook marketing page more efficient by using the custom tab options. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
You need a good fan base when you are using Facebook as a marketing strategy. You should always aim at gaining a large following. When you reach that goal, you get more followers from promotions.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. No one will bother following your daily posts if they don’t buy from you frequently. You should definitely be focusing on targeted Facebook ads.
Don’t share irrelevant updates. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Use a separate personal account to share details about your personal projects.
Put all of your resources in your marketing campaign on Facebook. Facebook is an important marketing tool that deserves a true effort. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. To completely utilize Facebook, real resources are essential.
It’s very important that you inform your target audience through Facebook. No, you don’t need to post five times every day, but you should post consistently and often. Keep your content fresh and filled with relevant information your customers would want to read.
Don’t use sub-standard photos when you are adding them to a Facebook page. Understand that your photos will represent your business, both in good and bad ways. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Keep your Facebook page consistent with your website design. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. This can help people connect your page with our brand. If the color schemes are completely different, people may think it is a different company with the same name.
Don’t neglect the power of sharing on Facebook and what it can do for your business. One example would be to create buzz with your followers by sharing an event about a trade show you are attending. Facebook will even send out reminders of the upcoming event.
Matchmaking, be it a journalist and an expert or two people who work at the same company but have never met, is good marketing. Sometimes you are presented with an opportunity to unite two people through Facebook. Do not put a stop to it – encourage it! Then you could end up at the center of an awesome story that they go on to tell for years. You can’t beat that kind of publicity.
Make sure that you do your homework on Facebook before creating a page. The better you understand everything about it, the more capable of taking advantage of the features you will be. Go to Facebook’s help pages to discover things that not everyone is aware of. This will give you the edge over your competition.
If you are unable to keep up-to-date with your Facebook page, hire someone to do it for you. Make sure that all posts are receiving prompt attention on a regular basis. Posting at least once a day can really be difficult for some people. Hiring someone will reduce the work that you have to do.
You can build an enviable friends list while doing sales promotions on Facebook. Offer coupons and promotions to new and old followers. If you stop at offering new friends the promotions, you will likely lose friends as they lose interest.
Pictures automatically generate interest in your Facebook updates. People love to see visual representations of what they read. Take a photograph of something that relates to your business and put the image with your message to impress your readers.
Your customers should be included if you’re going to be celebrating a milestone for your business on Facebook. Make an announcement of the Facebook celebration on your landing page and send a thank you message to your base of friends. This will keep customers updated and also help them feel close to your business.
Facebook is always changing, so make sure you know what’s new. Using the latest features and tools is a great way to stay relevant and impress your followers. Test new features out as soon as possible.
Now you understand how important of a tool Facebook is. You have learned some helpful advice. Regardless of your history with Facebook, there is always room for improvement. The techniques you have just read can help revolutionize your business.