It is quite likely that your relatives are on Facebook. Your older family members are probably on Facebook, too. That said, are your customers on Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
It is crucial that you regularly interact with your followers. Be aware of whatever people post on your page. You may be able to use their tips in the future. Don’t ignore fans since they happen to be the reason for your success up to now.
It is important that all online content is linked back to your Facebook. If your site has a blog, include a summary and post links via Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Consider Facebook as a good way to share your content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Don’t neglect this powerful marketing tool. Post real blog posts to promote your posts from other media channels to your Facebook page. You will see that Facebook brings you a great deal of traffic!
Consider creating a group instead of a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Allow your subscribers to post content on your Facebook page.
One important thing you have to do is to develop a Facebook fan base that’s solid. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit that number, your conversion rates will soar.
Facebook ads can be a good investment. Make your ad targeted to a certain gender or age. If you have a budget, do as much as you want. There are also no long-term commitments required. Your ad can be stopped any time.
Be selective when it comes to posting updates. People will lose interest right away if you are not posting any valuable content. Give them information they want, like how-tos or humorous posts. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Offer an exclusive product to people who “like” your page. Your page can get a great deal of attention when your page is liked. Think about offering something people are going to be interested in. It could also be something like a sweepstakes. The more benefit they receive, the quicker they will click that button.
Don’t assume Facebook is the best choice for marketing on social media. This is an extremely popular network but some subcultures or age groups favor other sites. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
One way to entice people to follow you is to only show content to those who are following you. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Hold contests rewarding people for achieving a particular number of likes about your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.
The design on your Facebook page and your website should be similar. Match things like color palette between the sites. It helps people relate your brand to your page. If it is totally different, it can be confusing.
Do not use the Facebook Update tool too often. Updating lets you deliver messages to all of your subscribers. Use it only for news and events that are important, such as emergencies. This isn’t something that can be used regarding promotional purposes on a continuous basis.
See if your subscribers are willing to share the content you share with the people they know. Give them a reason to by offering them something of value for sharing your updates with the people on their friend lists. Give everyone a coupon code or discount after an update has been shared with enough people.
Event sharing is a powerful Facebook marketing tool. For instance, add that you attended a trade show for more follows and likes. Facebook can help remind everyone of the events for you.
Look at Facebook as a matchmaking service for your company and customers. You can often bring help two people meet on Facebook. Do this! These two people will have a great story that they can pass on to friends and your brand will be in the middle of it. That’s Facebook promotion at its best.
Keep in mind that customers cannot hear the tone of your posts. If you are using messages that look generic your recipients will think it is spam.
Some people may try to “sabotage” what you are doing on Facebook. Facebook is notorious for enemy commentary. Monitor your page closely and frequently, removing negative content as quickly as you discover it.
Put some real monthly targets in place to measure the success of your Facebook marketing efforts. Do you want to grow your sales, launch something new or even grow your fan base? If you do not meet your goals, find more efficient strategies for your social media marketing campaign.
You can often find inspiration for your business from your Facebook fans. For example, if you don’t know if an idea is any good for marketing purposes, see what your followers think about it. Using this technique will net you several opinions in a relatively short amount of time.
Use your own experiences on Facebook to help you determine what your customers want. Try using these tips and your own knowledge to make a successful Facebook campaign. You will see a correlation between increased profits and effort put in.