Facebook has millions of users. More than likely that includes you. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. Here are some tips for marketing your business on Facebook.
Organize some sort of giveaway to gain attention on your Facebook page. You can boost your costumers and fans by offering something that they’d love to get. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Link all of your content to your Facebook page. Link post summaries of blog entries from your site onto Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Create a Facebook ad. Your products or service will only receive so much promotion from your normal postings. To gain even more customers, you should use Facebook ads. These aren’t expensive, and they can really make a difference.
Use custom tabs to make your page stand out. Custom tabs let you optimize information on your page for visitors that betters your business. For example, if you are holding a contest, you can include a tab for the contest information.
Consider buying advertisements on Facebook. You can customize your ad by having people of a certain age or gender view it. You can control the budget, and the amount of effort put into it is completely up to you. There isn’t a commitment, either. Your ad can be stopped at any time.
When marketing with Facebook, your whole intent is to boost sales. Set monthly sales goals for yourself. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If your business hasn’t improved, you might want to change your strategy up.
Try to add value and relevancy to each of your Facebook posts. Your followers should learn something from what you post or they should be entertained in some way. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If any of your content is hidden, people will follow you in order to view it. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This can lead visitors to your site without you doing a lot of extra work. When they like your brand, you’ll find it easy to provide them with frequent updates.
Your profile should be updated regularly. If there are changes in your business, you should make these changes to your profile. Keeping your page up to date can be helpful for customers who are interested in what you have to offer. Altering your profile can make your page look fresh, too.
Don’t overdo your Facebook updates. Updating lets you deliver messages to all of your subscribers. So make sure to use it only when you have important news. It is not a promotional toy, it is a way to let your customers know you have something very important to say.
Encourage your followers to share the content they like on your Facebook page with family and friends. You may want to offer a small discount for those who do share. You can also make it a big giveaway by giving all your subscribers a coupon code when a certain goal is reached.
Make sure your postings are varied, but always stay on topic. You need to remain focused on content that relates to your brand, though you want to keep things interesting. Find different types of content that will keep your fans engaged. You may be able to get them interested by sharing pictures or asking them a question about what they’ve just read.
Respond to any negative feedback you receive. If you delete it, people will think you don’t care. If you’re able to handle this correctly, people will notice it and they may work with you later on.
If you don’t know about Facebook, now is the time to learn. The more you know, the better you can use this useful tool to your advantage. You can find out information that some users may even be unaware of by looking at Facebook’s help center. It can really pay off to stay one step ahead.
If you own a store, use Facebook’s check-in feature. This way when somebody visits your premises, they can post on Facebook that they have “checked-in” to your business. This allows you to market to friends of your fans since they’ll see when their friends check in.
Utilize Facebook for increasing your number of friends and sales. Offer coupons or discounts to new or loyal friends. If you don’t offer older friends any incentives, they’ll be less interested in your business and may un-friend you.
When your company reaches a milestone on Facebook and you want to celebrate, remember to get your customers involved! Send a short “thank you” message to your friends list and make sure to announce a celebration on the main page. Keeping your followers informed will ensure they feel included and close to your business, encouraging more sales.
Let your marketing campaign on Facebook have time to grow, along with letting it boost sales for the business. Effective marketing campaigns need time to grow into sales for your company. Getting new followers and providing valuable content and interaction so that they return is most important. When you do, over time you’ll see great rewards.
Now that you have read this, you should know more about marketing on Facebook. Utilizing the tips you’ve read is much easier than you might have thought. Begin today and enjoy your success.